They had to wait 30 years. But in the summer of 2006, when reports began to accumulate that the new stadium in St. Pauli was finally going to be built after a long period of hope, it was clear that a whole new era was dawning. Not only for the club, but also for its fans and friends. Because St. Pauli is not just soccer. It has long been more than that: St. Pauli is a way of life, St. Pauli is cult.