Perhaps no artist and fellow media theorist worked so fastidiously in the vein of McLuhan as Douglas Davis, albeit directly contrary to what he described as McLuhan’s “apocalyptic” message when he proclaimed, “The medium is not the message. You and I, in all our obstinate, unpredictable glory and complexity, are the message. The ultimate power lies on this, the other side of the TV screen, in the eye and mind of the viewer who can increasingly become the actor.” This performative broadcast – whi...