Speech-making is the art of persuasion. Well-honed rhetoric appeals not just to the mind, but to the heart and, deeper down, in the guts. Examining the speeches that provoked radical change, surprised pundits or shocked listeners, poet Simon Armitage dissects what makes a perfect speech. Simon gets the inside story behind some of the famous speeches of the modern age, talking to Tony Blair's speechwriter, to Earl Spencer on his controversial address at his sister's funeral and the woman who chal...